Our business & strategy
Society and everyday life changes faster than ever.
Our role is to support our customers in dealing with unpredictability and the pace of transformation, so that they can serve their customers and keep everyday life moving. To do this we focus on our total offering, becoming a solution provider.
There is always a deeper purpose to our actions: we provide connected solutions so that companies can gather insights and run their businesses better; we create solutions like HiVision™ that attract new employees as crane operators and lay the foundation for our customers’ future.
We are in this for the long-haul, our dedicated teams around the world working hard every day to deliver our customers with the means to succeed.
Our Mission
We keep everyday life moving by unlocking the full potential of load handling in our customers’ businesses.
We unlock load handling’s potential by developing intelligent services and connected solutions around the equipment, creating more value for our customers. This is how we give our customers the means to do their jobs more reliably, efficiently and safely. We make sure that deliveries to construction sites are made more precise and efficient. That waste and recycling trucks keep our living environments clean, and bakery trucks can deliver fresh bread for our breakfast. We keep everyday life moving, empowering progress.
Our Vision
To be the number one partner in global on-road load handling, inspiring and shaping the industry.
Now is an exciting time for our business, and we are the pioneers who influence where it develops. We carry that responsibility by staying alert to what our customers, answering those needs, and earning trust as the number one partner.
Our pioneering spirit is more relevant today than at any time since our beginning. By being a solution provider, we find new ways to address our customers’ need to for efficiency and sustainability. We introduce electric cranes that perform like earlier ones but operate silently and without emissions, caring about people’s quality of life. We develop our services to guarantee peace of mind.
By supporting our customers with standard-setting new solutions, we inspire and shape the industry.
Our Values & People
To succeed we need the whole elephant family to work together as one. The 3,300 people in the Hiab family are dedicated and talented, and make us who we are: a vibrant, diverse and international company with strong development and job opportunities.
Guiding us all are our values:
Reliability is our responsibility. We act with integrity, building trust in our relationships with customers and partners. They rely on us and the high quality we provide to make a living on our offering. To keep everyday life moving.
Caring is about doing what’s best for others. We provide equipment that is safe to operate and for everyone around the operation. We pioneer new solutions based on true customer insight. We create sustainable solutions because we care about the world we live in.
Pioneering is in our DNA. It is the spirit that drove our founders to create this industry, and it is in how we push forward to build the future. Our customers rely on our ability to pioneer new solutions, empowering progress. It is how we inspire and shape the industry.
