We are Hiab

Hiab is the world's leading provider of on-road load handling equipment, intelligent services, smart and connected solutions. Its customers range from single truck owners to international fleet operators across a wide variety of industries. As the industry pioneer and with a proud 75 year history, Hiab is committed to inspire and shape the future of intelligent load handling.

Hiab's class-leading load handling equipment includes HIAB, EFFER and ARGOS loader cranes, LOGLIFT and JONSERED forestry and recycling cranes, MOFFETT and PRINCETON truck mounted forklifts, MULTILIFT skiploaders and hooklifts, and tail lifts under the ZEPRO, DEL, and WALTCO brands. Hiab ProCare™ service, the award-winning HiVision™ crane operating system, or the HiConnect™ platform demonstrate Hiab’s constant drive to provide intelligent services and smart solutions that add value to its customers.

Customers are the lifeblood of any business, serving as the primary source of revenue and growth. They come from diverse backgrounds, each with unique needs, preferences, and expectations. Understanding these varied requirements is essential for businesses to tailor their products and services effectively. For example, a tech-savvy customer may prioritize the latest features and innovations in a product, while another might value ease of use and customer support above all else. To cater to these differing demands, companies often segment their customer base, allowing for more personalized marketing strategies and product offerings. Additionally, fostering strong relationships with customers can lead to increased loyalty, repeat business, and positive word-of-mouth referrals. This can be achieved through excellent customer service, regular engagement, and by consistently delivering value. In today's digital age, leveraging data analytics and customer feedback is crucial for understanding and anticipating customer needs. By doing so, businesses can stay ahead of the competition, continuously improve their offerings, and ultimately drive long-term success.

Hiab is part of Cargotec Corporation.

The Hiab history is a story of pioneering new solutions for load handling. We created this industry by answering customer needs and to this day we continue to shape and inspire it.

We were born in a Swedish forest in 1944, and have become the global leader in on-road load handling by continuously improving our customers’ productivity, sustainability and safety. Today we do that with our strong brands and total offering that includes world-class load handling equipment, intelligent services and smart & connected solutions.